Artefacts

Los Angeles 1984, Sam, the Games' mascot.

Physical description

The eagle plush is wearing a top hat with the american flag colors.

Created

Created: Bob MOORE Created: Walt Disney Productions, Inc.

Materials

plastic

Colors

multi coloured

Dimension

23.9 x 9.4 x 14.3 cm, 134 g

Literature

Témoins d'une certaine image des Jeux / Evoking an Image of the Games. Lausanne : Musée Olympique, 2003. 148 p. ISBN 92-9160-074-1. Comité d'organisation Olympique de Los Angeles. Rapport officiel des Jeux de la XXIIIe Olympiade, Los Angeles 1984. Volume 1: organisation et plannification. Los Angeles, 1985. ISBN #0961451203.

Type of item

Souvenirs -> Doll

Reference number

479

Keywords

Los Angeles 1984, Olympic Games Olympic mascot Olympic symbol

Notes

The mascot, Sam the Eagle, created by C. Robert Moore from Walt Disney Production, was a great commercial success. It was reproduced as a soft toy, on glasses, paper plates, broaches, T-shirts, etc., but was never used as part of the Look. The financial operation was a great success, but it is regrettable, speaking from an aesthetics point of view, that the LAOOC did not decide to use the elements of the Look on the associated products. This was one of the first times that the Image of the Games broke away from the graphical line characterising the Olympiad.