Artefacts

Mexico 1968, matchbox with the cycling pictogram.

Physical description

Cycling pictogram and Games' emblem.

Created

Created: Seita

Materials

cardboard

Colors

multi coloured

Dimension

3.7 x 5.1 cm, 1.5 cm

Literature

Témoins d'une certaine image des Jeux / Evoking an Image of the Games. Lausanne : Musée Olympique, 2003. 148 p. ISBN 92-9160-074-1. WEI Yew. The Olympic Image: the first 100 years. Alberta: Ed. Quon, 1996. Comité organisateur des Jeux de la XIXe olympiade. Rapport officiel des XIXes Jeux olympiques d'été de Mexico 1968; Vol. 2. Mexico, 1969.

Type of item

Souvenirs -> matches (fire)

Reference number

69163

Keywords

Mexico 1968, Olympic Games Cycling emblem Pictogram

Notes

Terrazas and Wyman also designed the pictograms. They opted for the representation of a part that reflected the whole. It was the only time that ideograms would be designed in this manner. Lance Wyman and Eduardo Terrazas spoke of the pictograms they created for the 1968 Mexico City Games: “Our icons are based on expressive detail, a part of the athlete’s body or piece of sports equipment’. This sports illustration has remained a unique example of their work.