Paris 1924 Olympic flag. The Olympic Museum collections The five interlocked rings of the Olympic symbol at its centre had previously been designed by Pierre de Coubertin to represent the 5 continents, and the gathering of athletes from all over the world. The colours of the five rings plus the background of the Olympic flag were chosen because they could be found in the different national flags at the time and not because they were meant to correspond to specific continents. Paris 1924 – Olympic flag. This flag could be seen flying at the stadium in Colombes during the Games. The official Olympic flag was presented to the Olympic Congress in Paris in 1914. It was designed by Pierre de Coubertin in 1913 during a period of heightened international tension, and was intended to be a symbol of peace and fraternity. This is one of the oldest versions of the flag in the Olympic Museum’s collections, along with the first flag produced by Le Bon Marché. Diplomatic donation