Artefacts

Mexico 1968, wrist watch with the Olympic rings.

Physical description

Dial featuring the official emblem of the Games, small bracelet, mounted on a larger one.

Materials

synthetic material, metal, leather, glass

Colors

gold, orange, yellow

Dimension

20.5 x 4 x 1.5 cm, 28 g

Literature

Témoins d'une certaine image des Jeux / Evoking an Image of the Games. Lausanne : Musée Olympique, 2003. 148 p. ISBN 92-9160-074-1.

Type of item

Souvenirs -> watch

Reference number

236105

Keywords

Mexico 1968, Olympic Games Olympic symbol Op Art Design

Notes

Mexico City 1968 – wristwatches with the Olympic rings. The visual identity was applied to a number of licensed products as well as the official Olympic elements. The colour scheme was intended to be bright, upbeat and playful. In the words of Lance Wyman: “Colour and Mexico are synonymous. Colour helped transform the 1968 Summer Olympic Games into a Mexican fiesta.” Donated by a collector