Artefacts

PyeongChang 2018, artistic poster «Passion of PyeongChang» of KIM Jong-wook.

Physical description

Poster representing stylized Chinese ink strokes on a gray background, with a red circle, and fine lines in Olympic colors. In a banner at the bottom of the poster, name of the artist and the work in English and Korean: Kim Jong-wook, Passion of PyeongChang. Olympic Rings and Games emblem.

Created

Created: Jong-joo HA Created: Print Space THEO Created: Jong-wook KIM

Used

Used: The PyeongChang Organising Committee for the XXIII Olympic Winter Games (POCOG)

Materials

paper

Colors

gray, red, multi coloured, black

Dimension

103.2 x 72.7 cm

Type of item

Posters -> artistic poster

Reference number

236150

Original title

Passion de PyeongChang

Keywords

PyeongChang 2018, Olympic Winter Games Graphic Art Emblem OG winter PyeongChang 2018 visual identity Olympic symbol

Notes

PyeongChang 2018 – “Passion of PyeongChang”, artistic poster designed by KIM Jong-wook. The saturation of Chinese ink created in a few brushstrokes aims to express passion and enthusiasm for sport. Black and white, often considered as two colours representing the Korean spirit, serve as the basis for the five colours of the Olympic symbol. OCOG donation