Artefacts

Rome 1960, advertising poster for aperitif Campari.

Physical description

A bottle of Campari topped with a laurel wreath, the Olympic flame in Italian colours in one hand and a glass in the other, wins a race. In the centre of the stadium a lit cauldron. Caption "L'olimpionico degli aperitivi. L'aperitivo degli olimpionici. Campari." (The Olympian of aperitifs. The Olympian aperitif. Campari). Stamp.

Created

Created: Nino NANNI (1888)

Materials

paper

Colors

multi coloured, black

Dimension

190 x 132 cm, 198 x 139 cm avec le cadre

Type of item

Posters -> advertising poster

Reference number

238097

Keywords

Rome 1960, Olympic Games Italy Athletics/races victory refreshment humour Olympic flame

Notes

Rome 1960, poster for the Campari aperitif. The Campari Group is an Italian company that has been active since 1860 in the branded beverage sector. Sales in the 1960s grew significantly, in more than 80 countries. The company was known for its iconic, timeless advertising campaigns, in which it worked with some of the best artists and designers in the world. The campaigns incorporated styles ranging from art nouveau and modernism to futurism and surrealism. This humorous poster was the work of Nino Nanni. Purchase