Artefacts

Paris, 2024, billboard promoting recycle materials.

Physical description

Cardboard sign with the Paralympic mascot with a gold medal around its neck. Caption "Gold of the new old (old = ancien). Paris 2024 has prioritized recycled materials, rented or reused items, and ensures their second life after the Games. Reusing is worth its weight in gold!". Logo of the 2024 Better Together campaign to promote more responsible behaviour during the Games. Learn more QR code.

Materials

cardboard

Colors

white, green, multi coloured

Dimension

59.8 x 59.9 x 0.5 cm, 390 g