Adidas teamed up with London-based label LABRUM to present the official team kit of the National Olympic Committee of Sierra Leone attending the Paris 2024 Olympic Games. Designed by LABRUM founder Foday Dumbuya, the collection features iconography that reflects Dumbuya’s cultural heritage. Designed with a vibrant blue and white design emblazoned with a reimagined cowrie shell, this same shell was once a coveted currency symbolizing wealth and prestige in African history. Since then, the icon has become an emblem of strength and resilience. Rounding off the collection, Adidas has adorned the kit with a white typeface that stand out against the bold backdrop and against the curves and twists of the cowrie shell, alongside the brand's logo and the Sierra Leonean flag.